所有企业都必须具有营销其产品或服务的策略和过程。市场营销专业为商科学生提供了完成课程的灵活选择，从而为市场营销提供了另类的职业途径。市场营销中的管理职业种类繁多，包括：在线和社交媒体营销管理，非营利性营销，广告管理，活动和促销管理，品牌和产品管理，零售管理，体育营销管理，市场研究咨询，业务开发，销售管理以及市场营销的许多其他领域。每个企业都需要营销专业知识，并且对具有此功能的人员有很高的要求。市场营销专业将在市场营销基础知识，购买者行为，客户分析和战略市场营销的核心课程中完成12个学分。市场营销专业人士还
Business plays a major role in the structure and functioning of contemporary society. Rapid changes in technology, resource allocation, structural shifts in the economy, changes in consumer preferences, global competition, and shifts in the employment market all necessitate a better understanding of the role and nature of business in today's society.<br><br>The BBA provides a well-rounded business education with a focus on global business operations, emerging markets, and technology-enabled organizations. Students develop an in-depth understanding of one of the business majors and learn a broad range of managerial capabilities, problem solving and communication skills. Electives allow flexibility, adaptability and creativity and prepare graduates for diverse careers in global management, administration, and entrepreneurship, as well as a range of postgraduate opportunities.<br><br>VIU's Bachelor of Business Administration (BBA) allows electives to improve students understanding of the intellectual and applied linkages between Social Sciences, Humanities and Business. Students will develop an appreciation and understanding of how to achieve organizational objectives in an often diverse and turbulent external environment. Lectures are augmented by seminars, research projects and computer simulations. Students are encouraged to take electives from the Social Sciences and Humanities.