企业或组织的成功很大程度上归功于营销策略。营销是一个瞬息万变的领域，具有广泛的职业机会。工商管理–营销计划使学生能够学习关键的管理技能以及产品，公司和企业的促销。学生将清楚地了解消费者的行为，市场研究，促销策略和物流的极为重要的领域。这项为期三年的营销计划为学生准备了各种类型的管理职位。如果您是一个具有战略性和创造性的思想家，具有新颖，有远见的想法，强大的分析能力并且乐于担任团队领导，那么此计划和领域可能适合您。当地社区的市场研究项目允许动手实践和体验式学习。三年级学生有机会参加安大略大学市场营销竞赛（O
Much of a business or organization's success is due to marketing strategies. Marketing is an ever-changing and diverse field with a wide array of career opportunities. The Business Administration - Marketing program enables students to learn about key management skills and the promotion of products, companies and businesses. Students will gain a clear understanding of consumer behaviour, market research, sales promotional tactics and the importance of using data to drive marketing strategies. This three-year marketing program prepares students for various types of management positions. If you are a strategic and creative thinker with fresh, forward-thinking ideas, and strong analytical skills and are comfortable as a team leader, this program and field may be just right for you<br>Program Highlights<br>Marketing research courses allow for hands-on practical and experiential learning.<br>Second and Third-year students have an opportunity to participate in the Ontario Colleges Marketing Competition (OCMC).<br>Work placements for qualified third-year students in their final semester.<br>Articulation agreements so students can obtain a degree with a variety of universities including Nipissing University (offered on the St. Clair College campus), Wayne State University, Walsh College and Davenport University. Students can also obtain their degrees overseas in Ireland and Australia.<br>Continuously updated curriculum based on current trends including digital marketing, data social media marketing content.<br>Career Opportunities<br>Marketing management opportunities exist in a number of broad-based firms including sales, retail and insurance companies. Many students go on to start their own entrepreneurial companies, assisting other small businesses with their marketing efforts. Opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, market research and with media outlets.