营销对于任何组织而言都是至关重要的方面，它充当与客户的联系，提供外部视角，指导创新和增长并提高收入，价值和忠诚度。艾伯塔大学商学院的营销计划是建立在我们学院在零售，市场研究和消费者行为方面的世界一流研究实力的基础之上的。该计划将基于研究的原则与创新的教学方法结合在一起：除了讲座和讨论之外，您还将参与管理案例，小组项目和市场模拟。您还将在消费者和市场分析，管理决策和实施营销计划等领域发展实践技能，为您从事复杂的营销实践做好准备。艾伯塔商学院提供加拿大最大的BCom计划之一，拥有5种不同的学位类型，16个专业
Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.<br><br>The Marketing program at the Alberta School of Business is built on the strength of our faculty's world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, youll participate in managerial cases, group projects, and market simulations. Youll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.<br><br>The Alberta School of Business offers one of the largest BCom programs in Canada, with five different degree types, 11 majors, and many opportunities for specialization and work experience, including student clubs, business incubators, case competitions, study abroad programs, and more. Our courses are built around group and project work, and our professors are award-winning teachers and experts in their field who will challenge you to put ideas into practice as you work towards your personal career goals.