市场营销与消费者文化专业（共3.5个学分）适用于BBA课程的学生。成功完成本专业要求的荣誉学位学生的成绩单将包含市场营销和消费者文化专业的标记。每分钟就有200多家新业务在全球范围内启动。随着如此众多的新产品和服务涌入市场，拥有行销和消费者行为方面的专业知识对于企业生存至关重要。该业务管理专业知识为您提供了有效接触未来客户所需的知识和理解。
Learn how you can make a business stand out from the crowd. With specialized expertise in marketing, you can play a significant role in helping businesses new and old, big and small thrive as products and services continuously enter the marketplace. This specialization equips you with the knowledge and understanding to effectively reach your future customers. Learn techniques and best practices in consumer behaviour and decision making, leverage digital platforms to spread your message, and master social media for enterprises all to successfully reach and build relationships with your target audience.<br><br>Graduating students who have fulfilled the requirements for a Bachelor of Business Administration degree may apply for a Specialization in Marketing & Consumer Culture, if they have successfully completed 4 credits from a core set of courses with a minimum grade of 65% in each course. Course topics include Market Research, Marketing, Advertising, Retail Marketing, Branding, Communications, Organizational Analysis, Online Marketing, and Operations Management.