Marketing Specialization in Professional Selling and Sales Management (PSSM): prepares for careers in sales (which is the most common source of employment for recent marketing graduates), market research, product specialization, physical distribution, and purchasing. As a marketing major, you'll gain a strong understanding of buyer and seller behavior within the context of the overall market environment. Added emphasis is given to the important area of global markets, with their own special challenges and opportunities. You'll learn the intricacies of how products and services are developed, priced, promoted, distributed, and sold.<br><br>The marketing major studies how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. Added emphasis is given to the important area of global markets with their own special challenges and opportunities. Marketing is an essential part of every business. Not-for-profit organizations also have to market their products/services, and the marketing discipline addresses the special needs of such organizations.