The B.B. in Marketing degree offers students a broad-based education in a variety of marketing specialties including integrated marketing communications, marketing technologies, and sales management. When combined with the capstone course in marketing management, students are qualified to assume a variety of careers including personal selling (for consumer and industrial products), marketing research, public relations, advertising management, and retailing management.<br><br>Integrated digital, social and mobile marketing curriculum provides an industry relevant skill-set<br>Embedded industry certifications provide competitive positioning in career placement<br>Student organizations, study abroad programs, professional development events, career fairs, and internships provide networking opportunities and industry experience<br>The integrated program allows students to earn two degrees (bachelor's and MBA) in just five years<br>Accreditation by AACSB International (The Association to Advance Collegiate Schools of Business) ensures a quality educational experience<br><br>An integrated baccalaureate and master’s degree program is available for the Bachelor of Business in Human Resource Management, Management, Marketing, or Supply Chain Management: Master of Business Administration. An integrated degree program provides the opportunity for outstanding undergraduates to earn both degrees in five years