Become a business leader with a wide range of skills in key areas including critical decision-making, teamwork, data analysis, and computation. Coursework in business and management emphasizes fundamental skills in finance, marketing, human behavior, computing, information technology, and more. Quantitative analysis skills are strengthened through core courses in strategy, statistics, mathematics, and science. Choose to specialize in one or more concentrations to gain knowledge in specific areas of business. The entrepreneurship, finance, management information systems, marketing, supply chain management. Students who graduate with a bachelor's degree in business and management enter the workforce with relevant experience. All students enrolled in the program complete an internship to enrich the classroom experience and frequently engage with business operators as part of regular coursework.<br><br>The marketing concentration provides students with an understanding of what customers want and how to effectively offer products and services to meet this demand. Marketing activities, including product research and concept testing, are explored. Students learn how businesses need marketing to reach and serve customers in order to successfully achieve their goals or mission.