The marketing industry in Canada is projected to grow by 10% from 2021 to 2031, creating approximately 2,051,800 job opportunities for graduates.<br><br>Confederation College’s Business – Marketing program is a two-year diploma designed for those seeking a comprehensive overview of the marketing industry. This program emphasizes fundamental marketing principles while equipping graduates with practical, hands-on skills and a professional business work ethic. You'll build on your existing strengths and learn the importance of strategic decision-making through creative problem-solving.<br><br>The curriculum includes courses in advanced marketing, graphic design, internet and social media, digital marketing, retail, and fundraising, while also developing teamwork, communication, and general business skills. Experiential learning opportunities include market research studies, advertising campaigns, sales, and business plans, often involving work with live clients. Upon completing this program, graduates can earn additional industry designations and pursue accredited pathways to further their academic knowledge with other learning institutions.