一项具有挑战性的计划，可以帮助学生做好承担许多最重要的商业职务的准备。学生将学习设计满足特定目标需求的有利可图的新产品或服务构想的技能
A challenging program that prepares students to assume many of the most important positions in business. Students will learn the skills to devise profitable new product or service ideas that meet the needs of specific targets, as well as how to develop and execute their detailed plans. Students secure employment with many types of organizations such as advertising firms, consumer product companies, retail chains, wholesalers, media outlets like TV or radio stations, auto dealerships, tourist resorts, government ministries, and non-profits like hospitals. An increasing number have also been successful in starting their own small businesses.<br><br>The Marketing Major is a challenging program that prepares students to assume many of the most important positions in business. Marketers, as they like to call themselves, are a company's creative force. Focusing on the marketing mix or four Ps of product, price, promotion, and place, they devise potentially profitable new product or service ideas that meet the needs of specific target markets, and then develop and execute the detailed plans needed for their implementation. Other employees in accounting, finance, or human resource management simply assist marketing professionals in this primary task and depend on them to generate the revenues needed for survival.