营销专业人员通过将客户的需求转化为有效的策略来推动公司和非营利组织的组织成功。学生将学习评估市场机会，细分目标市场以及创建有助于实现组织目标的战略和策略。学生将建立坚实的业务基础，并在各种营销活动中开发技能，从研究到战略制定和计划，销售，数字营销和社交媒体，以及跨媒体平台的说服性沟通。通过繁忙的学生管理机构，学生可以从事各种各样的项目，最终将其推销给客户以实施。毕业生的入门级职位可能包括市场营销协调员，社交媒体专家，销售代表，以及一系列公司设置，代理机构和非营利部门（包括艺术，教育和卫生以及慈善组织）中的
Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through a busy, student-run agency, students work on a wide range of projects which they ultimately pitch to the clients for possible implementation. Entry-level positions for graduates may include marketing coordinator, social media specialist, sales representative, and similar roles within a range of corporate settings, agencies, and non-profit sectors including the arts, education and health, and charitable organizations. Career pathways for marketing professionals may lead to executive-level positions or self-employment in a consulting capacity.