借助此高级市场营销文凭，您可以建立自己的业务经验，并踏上专业成功之路。作为本课程的学生，您将可以接触真正的公司，在其中您将解决实际的营销挑战。您还将获得娱乐和活动营销，市场研究，客户关系管理，全球营销，销售管理，新媒体营销，网页设计等方面的经验。Fanshawe是与Google和搜索引擎营销专业组织合作的第一所大学，它为您提供了独特的机会来发展搜索引擎营销技能并在Internet上进行真正的搜索引擎营销活动。该商务管理营销计划以9月入学的传统课堂形式提供。
Build on your business marketing diploma with this advanced diploma in business administration marketing. You’ll gain specialized knowledge and experience in entertainment and event marketing; market research; customer relationship management; global marketing; sales management; new media marketing; web design and more. You’ll also have the opportunity to apply to further develop your consulting skills with the option of substituting two courses for the intensive community consultancy program, working with live clients to solve real problems.<br>Students who have completed the two-year marketing diploma program can continue for a third year to earn an Ontario College Advanced Diploma in business administration marketing.<br>A unique feature of this program is Fanshawe's collaborative relationship with Google and the Search Engine Marketing Professional Organization, which allows students to gain experience in search engine marketing (SEM) and search engine optimization (SEO) by running live campaigns for real clients using Google Adwords and Google Analytics. The program prepares students to pursue Google designations that are in high demand but not widely available.<br> Graduates will have superior analytical, decision-making and communication skills and the ability to succeed in a variety of marketing disciplines. Graduates who meet admission requirements are also eligible for transfer to the Honours Bachelor of Commerce (Digital Marketing) degree. You can also be eligible to complete a degree at many other post-secondary institutions or complement your advanced diploma with a Fanshawe graduate certificate.