商科学士-市场营销
Bachelor of Commerce in Marketing
  • 学历文凭

    Bachelor Degree

  • 专业院系

    销售和营销

  • 开学时间

  • 课程时长

  • 课程学费

    汇率提示

国际学生入学条件

Applicants must be completing grade 12 in Canada with a overall average equivalent to a B and a B average in mathematics
All applicants must have completed the required mathematics and English courses (or French if they attended a French-language school) and must meet the requirements to graduate in their home province or territory
Graduation from an accredited high school. Please include your school profile with your admissions application.
Applicants must be completing grade 12 with an overall average equivalent to a B with a B average in mathematics courses. (Not accepted: Statistics, Algebra I or II and Geometry). Final grade 11 and mid-year grade 12 results are used to calculate admissions averages. A GED may be considered.
Applicants from countries and education systems not specified above are generally admissible if they meet the academic and English-language proficiency requirements for admission to Concordia University, provided they achieve above-average grades overall and in pre-university mathematics courses in their home country. This would translate roughly to a 3.00 CGPA (on a 4.30 scale) or the equivalent of a B grade at Concordia University.
In most cases, final grade 11 and mid-term grade 12 results are used to calculate admissions averages. A test of English proficiency may also be required.
International Baccalaureate
Applicants from the International Baccalaureate (IB) diploma program must achieve an overall predicted score of 29 points as well as a predicted grade of 5 in SL or 4 in HL mathematics. The following mathematics courses are accepted:
Analysis and Approaches SL
Analysis and Approaches HL
Applications and Interpretations HL
British system of education (GCE)
Applicants must have completed two A levels with an overall average of C, including a C in mathematics. Two AS levels may be considered equivalent to one A level.

Graduation from an accredited high school. Students at American curriculum schools should include a school profile with their admissions application.

IELTS - Score of 7 or higher, no component score under 5.5
TOEFL iBT - Score 90 or higher, with a minimum combined score of 34 for speaking and writing.
Duolingo - DET score of 120 and above with no subscore under 90
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雅思考试总分

7.0

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  • 雅思总分:7
  • 托福网考总分:90
  • 托福笔试总分:160
  • 其他语言考试:PTE Academic - Minimum overall PTE academic score of 61 with a minimum of 46 in speaking and writing.
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课程简介

营销是说服​​的艺术:如何传达想法,管理嗡嗡声和创造欲望。您说服人们做类似的事情:买车或投票给政客。而且,无论您销售智能手机还是可持续生活,都将学到影响消费者选择的策略,策略和度量。在您的学位课程中,您将培养决策能力,锻炼创造力并研究消费者行为。您还将:检查当前的营销理论和实践,确定解决营销问题所需的信息,发展适应不断变化的营销环境的能力,磨练您的沟通和个人销售技能,学习分析市场指标和其他类型营销数据。JMSB的应用方法为您提供了毕业后在市场上成功的工具。您将拥有知识,技能和态度,成为广告客户经理,市场研
Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. You persuade people to do things like: buy a car or vote for a politician. And it doesnt matter if you sell smart phones or sustainable living, youll learn the strategies, tactics and measurements behind influencing consumer choices. During your degree, you develop decision-making skills, exercise your creative mind and study consumer behaviour. Youll also: Examine current marketing theories and practices, Identify the information needed to tackle marketing problems, Develop an ability to adapt to constantly changing marketing environments, Hone your communication and personal-selling skills, Learn to analyze market metrics and other types of marketing data<br><br>John Molson School of Business's applied approach gives you the tools to succeed in the marketplace after graduation. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist, or to take on any number of marketing careers this versatile degree offers you. A highly customizable degree based on students specific interests. Participate in the highly engaged student-led John Molson Marketing Association
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    在校学习

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学校排名

世界排名

601

数据源:泰晤士高等教育世界大学排名

关于康考迪亚大学

康考迪亚大学(Concordia University)是位于加拿大第二大城市蒙特利尔的一所知名综合类公立大学,1974年由两所百年老校乔治威廉姆斯大学(Sir G. Williams,1926)与圣徒学院(Loyola,1896)合并而成。康考迪亚大学的约翰墨森商学院(John Molson School of Business, 简称JMSB)是加拿大第一个经过世界精英商学院协会(AACSB)认证的商学院,全球约13000所商学院中只有不到5%能获得此认证。该商学院也是培养“商业巨头”的摇篮,是加拿大出产“世界500强”最高执行总裁(CEO)最多的商学院,过半数的加拿大“世界500强”企业CEO曾在这里求学。其金融专业排名全加连年第一,会计专业也是多次高居排名榜首。此外,康考迪亚大学的MBA课程在国际商业舞台上颇被认可。康考迪亚大学的梅尔·霍普海姆电影学院(Mel Hoppenheim School of Cinema)是加拿大最好的电影学院之一,北美的奇幻国际电影节(Fantasia International Film Festival)每年都在该大学举行。

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