市场营销学-营销分析理学学士
Bachelor of Science in Marketing- Marketing Analytics
学历文凭
Bachelor Degree
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
International students who have never attended a post-secondary education institution will apply as a freshman (first-year student), and must have the equivalent of a U.S. high school diploma with an academic average equivalent to a B (3.0 or better on the U.S. 4-point grading system).
Students must submit complete official records for the secondary level of education and are strongly encouraged to submit ACT or SAT scores.
An applicant whose native language is not English and/or who has been educated outside of the U.S. in a country or province where English is not the only official language must demonstrate proof of English proficiency by submitting either a TOEFL or an IELTS score.
TOEFL (paper-based exam) 550
TOEFL (web-based exam) 79
IELTS 6.5
Students must submit complete official records for the secondary level of education and are strongly encouraged to submit ACT or SAT scores.
An applicant whose native language is not English and/or who has been educated outside of the U.S. in a country or province where English is not the only official language must demonstrate proof of English proficiency by submitting either a TOEFL or an IELTS score.
TOEFL (paper-based exam) 550
TOEFL (web-based exam) 79
IELTS 6.5
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IDP—雅思考试联合主办方
雅思考试总分
6.5
了解更多
- 雅思总分：6.5
- 托福网考总分：79
- 托福笔试总分：550
- 其他语言考试：Duolingo - 100
CRICOS代码:
申请截止日期:请 与IDP顾问联系以获取详细信息。
课程简介
营销分析集中旨在使学生掌握做出数据驱动型决策所需的实践知识和技能。重点包括接触诸如R，Python和Tableau之类的编程语言，以及能够构建预测模型和指标（例如客户生命周期价值，销售预测和客户细分）的方法和技术。学生将能够整合他们的经济学知识，决策科学，营销研究，消费者行为以及可以为营销策略，任务和决策提供信息的统计信息。营销是一项组织功能和一系列过程，可以执行客户需求分析，执行产品/服务设计，制定品牌战略，制定定价，完成促销并创建分销系统，同时保持竞争优势。通过关注营销驱动因素来发展您的职业，包括引起
Marketing Analytics: With classroom exposure and real-world experience through an analytics practicum or internship, the marketing analytics concentration equips students with the practical knowledge and skillsets necessary to make data-driven decisions. Students will be able to integrate their knowledge of economics, decision science, marketing research, consumer behavior, and statistics that can inform marketing strategies, tasks, and decisions.<br><br>Possible Careers<br>Advertising manager<br>Customer service manager<br>Promotions coordinator<br>Sales manager
Marketing Analytics: With classroom exposure and real-world experience through an analytics practicum or internship, the marketing analytics concentration equips students with the practical knowledge and skillsets necessary to make data-driven decisions. Students will be able to integrate their knowledge of economics, decision science, marketing research, consumer behavior, and statistics that can inform marketing strategies, tasks, and decisions.<br><br>Possible Careers<br>Advertising manager<br>Customer service manager<br>Promotions coordinator<br>Sales manager
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相关申请
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在线/远程学习
学校排名
世界排名
501
数据源：泰晤士高等教育世界大学排名
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