课程简介
The White Lodging-J.W. Marriott School of Hospitality and Tourism Management (HTM) is a global leader in hospitality management education. The Journal of Hospitality Education has ranked Purdue's HTM program No. 1 at the undergraduate, master's, and doctoral levels. HTM is primarily an applied business field. The program prepares students for management and leadership careers in the hospitality and tourism industries.<br><br>Students obtain hands-on experience and knowledge in HTM's Boiler Bistro, the John Purdue Room, the Union Club Hotel and through two paid internships (in the United States and abroad) at restaurants, resorts, sports facilities, country clubs, convention and visitor bureaus, and hotels. Students have the opportunity to study abroad in amazing locations such as the Shangri La Hotels in China, the Sponsored Internship and Study Abroad program in China is one of the leading programs of its kind.<br><br>The optional marketing and sales concentration is designed for individuals interested in the process of generating revenue for hospitality and tourism businesses. Courses cover public relations, advertising, relationship selling, marketing, consumer behavior and more.
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