营销人员建立并保持关系，与客户互动是营销人员每天要做的事情。作为消费者，您每天都会通过购买和使用的产品和服务，所支付的价格，从何处购买它们以及引起您共鸣的信息来参与营销。创建客户意味着确定市场需求，确定组织可以为哪些需求盈利，并开发产品或服务产品以将潜在买家转变为满意的客户。营销人员通过战略计划促进买卖双方之间的交流，这对于公司的成功至关重要。
The Sports and Entertainment industry fundamentally consists of services that can be consumed as either a participant or as a spectator, or both, but also involves many products related to the industry<br>It includes many different sectors:<br>From recreational youth sports all the way to major league sports both in stadium and on television or streamed online<br>From record labels to live concerts and festivals to streaming services like Pandora and Spotify<br>From movie and television studios and to movie theaters to cable and television networks, Hulu, Netflix, and YouTube<br>From Fiesta Village to Six Flags, Disneyland, and Universal Studios<br>From Hulk toy hands to replica lightsabers and everything in between<br><br>What is different about the Sports and Entertainment Marketing Concentration<br>Marketing is more than just advertising. It is an integral function in all organizations. It helps firms to inform, engage, and learn from consumers in order to satisfy the needs of consumers. Through the marketing function, companies build their brand and reputation, drive sales, and grow.<br>Students will learn general marketing knowledge and theories, but focus more on the aspects of marketing that are most relevant to the sports and entertainment industry, such as sponsorship, endorsements, licensing, pricing, operations, etc.<br>Students will gain first-hand experience planning, organizing, promoting, and operating sports and entertainment events through the two experiential learning courses required in the concentration (MTKG 5550 and MKTG 5500)<br>Students will develop marketing skills by working in teams to complete projects and activities.