营销人员建立并保持关系，与客户互动是营销人员每天要做的事情。作为消费者，您每天都会通过购买和使用的产品和服务，所支付的价格，从何处购买它们以及引起您共鸣的信息来参与营销。创建客户意味着确定市场需求，确定组织可以为哪些需求盈利，并开发产品或服务产品以将潜在买家转变为满意的客户。营销人员通过战略计划促进买卖双方之间的交流，这对于公司的成功至关重要。
Marketing helps firms to inform and engage consumers. Through marketing, companies build reputation, drive sales, and develop growth.<br>Students learn the marketing knowledge and theories in our Marketing program. They will develop marketing skills by completing hands on projects and team activities. The marketing program gives students opportunities to learn the foundations of marketing, while practicing their knowledge for their future careers.<br>Courses in marketing provide real world experiences such as client marketing plans, advertising plans and market research studies taught by faculty who have worked in the field in such positions as brand managers, consultants, retail managers, and sales in the US and abroad.<br>Jobs/Careers/Employers/Industries:<br>According to the Bureau of Labor Statistics, marketing jobs are expected to increase faster than average by 8% until 2028. Advertising, promotions, and marketing managers make a median of 135,900 per year , while market research analysts make a median of 63,790 per year. Marketing jobs offer opportunities in for-profit companies, nonprofit organizations, and government agencies.<br>Marketing manager/specialist<br>Advertising manager/specialist<br>Brand manager<br>Digital marketing manager