Students earning a concentration in Marketing learn research skills necessary for discovering the needs or desires of their firm's target market. These skills enable marketers to develop a thorough understanding of their target market(s), the marketplace--whether local, national, global or virtual, the firm's competitors, and the competitive environment. Working together with other units in the firm, marketers design products and services that provide benefits andor solve customer problems better or more efficiently than competitors' products. In other words, marketers contribute to the firm's competitive advantages to avoid being easily copied by competitors.<br>Business is a broad, flexible, and valuable field of study. Students who graduate with a business degree can choose from a variety of professions in a number of industries and fields. Individuals with business degrees may find career opportunities working in government, large, mid-size, and small companies, nonprofit organizations, and institutions of higher education. A business degree prepares students for a fulfilling and flexible career, matching personal interests with professional ambitions, and allowing for the ability to pivot and flex careers as opportunities arise. Although a business degree applies to a vast array of careers, allowing an individual to work in any number of industries or roles, for ease of use, a list of possible business-related careers is broken down by department.