活动可以用来刺激经济，提高社区意识，增加公众参与度，改善生活质量，筹集资金和市场产品。管理任何规模的成功活动都需要广泛的专业知识和计划。在佐治亚州的“事件管理”计划中，学生将获得技能和经验，以为他们在依赖客户满意度的快节奏行业中的激动人心的职业做好准备。由行业专业人士设计的课程使学生能够探索当前的趋势和推动行业发展的技术。学生有机会获得计划，营销，执行和评估活动的动手经验。计划结束时，他们将具备在活动行业找到工作的知识，技能和实践经验。
Events can be used to stimulate economies, develop community awareness, increase public involvement, improve quality of life, raise funds and market products. Managing a successful event of any size requires extensive know-how and planning. In Georgian’s Event Management program, you gain the skills and experience to prepare for an exciting career in a fast-paced industry that relies on client satisfaction. The curriculum, designed by industry professionals, enables you to explore current trends and technologies that drive the industry. You have opportunities to gain hands-on experience in planning, marketing, executing and evaluating events. By the end of the program, you are equipped with the knowledge, skills, and practical experience to find employment in the event industry.