科切拉山谷（Coachella Valley）拥有120多个高尔夫球场，众多私人俱乐部，充足的度假租赁物业，丰富的烹饪经验以及一系列受欢迎的目的地以及主要的娱乐，体育和电影行业活动，所有这些都吸引了大量观众。以书面，口头，视觉和数字方式与不同的受众有效沟通（即行业领导者，雇主，雇员，同事）。分析酒店业务的财务，营销和运营结果及结果。展示有效和道德的管理技术，包括在各种酒店业务（酒店，餐饮，游戏，会议，活动等）中实现服务利润链。为酒店业（酒店，餐饮，游戏，会议，活动等）设计可持续发展的实践。深入了解跨酒店领
The Coachella Valley is home to more than 120 golf courses, numerous private clubs, ample vacation rental properties, extensive culinary experiences, and an array of popular destinations and major entertainment, sporting and film industry events, all attracting substantial audiences. Communicate effectively in written, spoken, visual and digital modes to different audiences (i.e. industry leaders, employers, employees, peers). Analyze financial, marketing, and operational results and outcomes for hospitality operations. Demonstrate effective and ethical management techniques including the implementation of the service profit chain in a diverse set of hospitality operations (hotel, F&B, gaming, meetings, events, etc.). Design a sustainable practice for a hospitality business (hotel, F&B, gaming, meetings, events, etc.). Develop an understanding of customer segments, customer service, and key marketing concepts across hospitality segments, and apply this knowledge to increase revenue and brand value while demonstrating an understanding of t he ethics of marketing particular hospitality offerings (gambling and alcohol consumption).