人力资源管理的重点是为学生提供成功的职业所需的技能，使其成为人力资源通才和专家。该重点领域的学生将学习基础和高级人力资源管理课程，涵盖诸如员工招聘和选拔，培训和发展，绩效管理与评估，薪酬与奖励制度以及法律合规性等主题。BBA管理学学位允许学生专注于三个重点领域之一：领导力和组织，人力资源管理和综合管理。这些重点领域中的每一个领域都使学生能够将他们的学习重点放在针对各种组织和职业的领导和管理成功的课程上（请参阅BBA课程标签）。
BBA degree with a Management major allows students to specialize in one of three emphasis areas: (1) Leadership and Organizations, (2) Human Resource Management, and (3) General Management. Each of these areas of emphasis allows students to focus their studies with a curriculum geared toward leadership and management success in an array of organizations and occupations.<br><br>Leadership and Organizations emphasis seeks to develop within students the leadership and management skills that can enhance their careers in businesses such as retail, healthcare, entertainment, and the services. The focus is on learning behavioral skills associated with leadership such as motivating others, building successful teams, communication and negotiation, as well as the traditional management skills of staffing, controlling, organizing, and rewarding.<br><br>Human Resource Management emphasis provides students with skills required for successful careers as human resource generalists and specialists. Students in this emphasis area take courses in basic and advanced human resource management covering topics such as employee recruitment and selection, training and development, performance management and appraisal, compensation and reward systems, and legal compliance.<br><br>General Management emphasis allows students to choose skill areas in which to focus, while also allowing them to focus on a technical specialty not covered in other areas. These specializations include transportation, not-for-profit, and more specialized business areas within the services, retail, and manufacturing areas. Students who are interested in entrepreneurship and innovation may also take this emphasis, while supplementing the management/leadership courses with courses from other areas that will facilitate success as a business owner.