商业在当代社会的结构和功能中起着重要作用。技术的快速变化，资源分配，经济的结构性变化，消费者偏好的变化，全球竞争以及就业市场的变化，都需要对当今社会中企业的作用和性质有更好的了解。BBA提供全面的商业教育，重点是全球商业运营，新兴市场和技术驱动型组织。学生将对其中一个商业专业有深入的了解，并学习广泛的管理能力，解决问题和沟通技巧。选修课具有灵活性，适应性和创造力，并为毕业生做好了在全球管理，行政管理和创业方面的各种职业的准备，并提供了一系列的研究生机会。VIU的工商管理学士学位（BBA）允许选修课程提高学
Business plays a major role in the structure and functioning of contemporary society. Rapid changes in technology, resource allocation, structural shifts in the economy, changes in consumer preferences, global competition, and shifts in the employment market all necessitate a better understanding of the role and nature of business in today's society.<br><br>The BBA provides a well-rounded business education with a focus on global business operations, emerging markets, and technology-enabled organizations. Students develop an in-depth understanding of one of the business majors and learn a broad range of managerial capabilities, problem solving and communication skills. Electives allow flexibility, adaptability and creativity and prepare graduates for diverse careers in global management, administration, and entrepreneurship, as well as a range of postgraduate opportunities.<br><br>VIU's Bachelor of Business Administration (BBA) allows electives to improve students understanding of the intellectual and applied linkages between Social Sciences, Humanities and Business. Students will develop an appreciation and understanding of how to achieve organizational objectives in an often diverse and turbulent external environment. Lectures are augmented by seminars, research projects and computer simulations. Students are encouraged to take electives from the Social Sciences and Humanities.