跨学科的媒体创业专业集中训练使学生在了解当前业务动态和机遇的情况下为进入不断变化的媒体环境做好了准备。学生将获得创业所需的技能基础，并将创新和企业家思想带给传统媒体组织。在整个计划中，学生将研究组织文化，新兴和传统的商业模式，初创企业所带来的机遇和挑战，并讨论如何在创业环境中利用数字媒体工具。
The Media Entrepreneurship degree program prepares students for success in the fast-changing media industry, armed with an understanding of current business dynamics and opportunities. Students acquire the skills they need to start their own media and arts enterprises and to bring innovative and entrepreneurial thinking to their work as content creators.<br><br>Working with an adviser, students in this interdisciplinary program curate their experience, selecting from a long list of courses options. Students combine classes in a core craft such as film production, music industries or graphic design with classes offered by the Creative Media Industries Institute in media and arts entrepreneurship.<br><br>Throughout the program, students examine organizational culture, emerging and traditional business models, opportunities and challenges presented by the start-up climate, and discuss how to leverage digital media tools in an entrepreneurial context. Students can develop their skills at cultivating followers and building audiences, tailor social media outreach to arts-interested fans and learn about trademark and legal issues faced by enterprising artists.