跨学科的媒体创业专业集中训练使学生在了解当前业务动态和机遇的情况下为进入不断变化的媒体环境做好了准备。学生将获得创业所需的技能基础，并将创新和企业家思想带给传统媒体组织。在整个计划中，学生将研究组织文化，新兴和传统的商业模式，初创企业所带来的机遇和挑战，并讨论如何在创业环境中利用数字媒体工具。
The interdisciplinary major concentration in Media Entrepreneurship prepares students for entry into a changing media environment with an understanding of current business dynamics and opportunities. Students will gain grounding in the skills they need to start their own businesses and to bring innovative and entrepreneurial thinking to traditional media organizations. Throughout the program, students will examine organizational culture, emerging and traditional business models, opportunities and challenges presented by the start-up climate, and will discuss how to leverage digital media tools in an entrepreneurial context.