The entrepreneurship emphasis focuses on the creation of new value, wherever it can be found: new products, services, businesses, social enterprises, and corporate entrepreneurship. This emphasis prepares students for exciting careers in any organization that requires entrepreneurial thinking backed up by concrete skills. Texas Tech University’s transition from the Writing Intensive requirement to the Communication Literacy requirement signals the university’s awareness that in addition to the fundamental role that writing plays in enabling students to explore, develop, focus, and organize a message, other types of communication must also be taught as appropriate for a student’s discipline. Throughout each program of study, then, students must be given ample opportunity to develop their skills in forms of communication central to that program. Management majors gain the theoretical knowledge, perspective, and skills required to effectively manage and lead a diverse team of individuals. The curriculum focuses on learning the interpersonal systems, and strategic skills necessary to build and manage an effective team.