The concentration offers an array of courses and experiences that will better prepare students for both traditional and non-traditional legal employment. Traditional employers (such as law firms) increasingly need lawyers who not only have traditional legal knowledge and skills, but who are also familiar with innovative processes and technologies. For example, an increasing number of firms want to take advantage of cloud computing, employ a knowledge management system, use social media for investigations and marketing, engage in cost-effective electronic discovery, incorporate insights about project management, develop automated document assembly procedures, use law practice management software, understand metrics for the efficient delivery of legal services, and create a virtual version of their law firms. The Innovation and Technology Concentration also will better prepare students for employment outside of traditional legal jobs, such as in the increasingly large and prosperous industry that provides law-related goods and services. For example, law graduates are taking jobs with companies that provide or are creating companies that offer legal process outsourcing, electronic discovery services, online client lead generation, automated document assembly, online law practice management, and similar services. Moreover, a growing number of traditional legal employers are now hiring lawyers to perform non-traditional jobs. For example, large firms are hiring lawyers to work in information technology, knowledge management, and project management, thus opening up yet another employment option for graduates. Students who pursue the concentration will acquire the knowledge and skills that these non-traditional professional jobs increasingly demand.