The Graduate Certificate in Social Media for Organizational Performance provides a comprehensive overview of social media skills and helps students develop a strategic framework for advancement and leadership. Social media management and strategy development have become core skills required for communication professionals. According to WANTED Analytics, 1.6 million working professionals utilize social media skills in jobs at the manager and executive level. The Graduate Certificate in Social Media for Organizational Performance focuses on strategic framework and the role digital media has in supporting organizational performance. The program integrates theory and practice, including experimenting with various tools and platforms and reflecting on lessons learned from active management and experimentation.<br>Unique Features<br>Benefit from in-depth exploration of different aspects of social media, including policy and ethical issues and content strategy.<br>Get hands-on exposure to tools and digital media platforms.<br>Courses from this certificate can be applied toward two other master's degrees in communications and digital media.<br>Program Objectives<br>Take a strategic approach to the design and implementation of social media channels and online communities.<br>Learn how to define metrics for measuring success, develop training, and evaluate the performance of social media activities.<br>Manage organizational risks and learn best practices in the creation of social media policies and guidelines.