Political Communication is concerned with being actively engaged with local, regional, state, national, and international issues and how the power of information, persuasion, and strategic message design can be used to understand and affect outcomes at those levels, particularly in the area of governance and governmental and societal behavior. Students become knowledgeable and skilled in the use of political messages to promote causes, candidates, campaigns, etc. Typical careers include politics and political consulting, persuasion design, media analysis, educational support, speech writing, strategic/campaign message design. Communication Studies is the academic discipline which studies communication. Students discover the many strategies of how to effectively communicate with different groups of people in varying situations. Coverage includes person-to-person communication such as in counseling, peer advising, personnel management and other business and corporate positions. Students may also study persuasion and message construction strategies that are helpful in sales and management areas. Speech communication is a broad degree that can lead to job opportunities in many different fields. Skills and experiences gained through co-curricular activities, internships, part-time jobs, and volunteering are critical in shaping a career path. Speech communication is also good preparation for graduate school in many disciplines. Students desiring careers in training, development, fundraising and similar fields may wish to major in Communication Studies.