The Digital Marketing & Social Media bachelor's degree program is a collaborative degree offered through the College of Engineering & Design and College of Business. <br>This program provides a balanced combination of theory and applied knowledge to enable students to acquire skills in various technologies, such as social media marketing, data collection and analytics; search engine marketing; content marketing; screen design and content management; online research; mobile advertising; CRM strategy; and digital advertising. The program consists of a number of general studies courses and related professional studies courses, and offers professional certifications in a number of digital marketing areas.<br>Upon completion of the program, graduates are expected to:<br>Collect and analyze data to evaluate the effectiveness of social media and digital marketing strategies.<br>Analyze, evaluate and redesign existing digital marketing andor social media strategies to optimize an organization’s online presence.<br>Provide data driven solutions for the management of content in social media and online marketing campaigns.<br>Communicate complex data sets to both technical and non-technical audiences.