The B.A. in Media Strategies is an undergraduate degree program in the College of Media & Communication. This 120-hour degree allows students to gain the skills needed to identify media insights, communicate data visually, and create new business opportunities in a rapidly evolving media environment. Graduates of this program will be equipped to drive business success across media and communication disciplines.<br><br>Courses in media insights and professional communication will enhance critical understanding of business and audiences and provide skills for pitching creative ideas to management and investors. Graduates will learn to think entrepreneurially, identify opportunities, work in teams, solve problems, communicate persuasively and effectively, and make impactful and meaningful decisions in media organizations.