课程简介
This concentration focuses on the management of communication between organizations and their internal and external publics with the goal of mutual understanding and influence. Public relations practitioners work with specific audiences relative to focused goals. Preparation for a career in public relations should include a broad educational base and a variety of communication skills.<br>Communication studies provides students with modern academic programs for the purpose of understanding human communication. Courses examine multiple, cross disciplinary approaches for studying messages and outcomes resulting from human interactive processes that involve the content and relationship dimensions of sources, receivers, channels and contexts. Emphasis is upon person-to-person transactions involving face-to-face and social media venues at the interpersonal, small group, organizational, and public levels. Instruction employs ways of knowing and research methodologies of social science, historical/critical analysis, and art. Our graduates have successful careers in business, education, government, conflict analysis and intervention, health, public relations, entertainment, personnel management, politics, sales, conference and event planning, hospitality industries and more.
展开