The Advertising/Public Relations option provides students an opportunity to build both the creative and strategic skills necessary to pursue a successful career in public relations or advertising. Classes in this program focus on the techniques and processes used to create, produce, and place persuasive messages in both paid and earned media. Students in this program will also learn how to use the media to creatively and effectively deliver messages utilizing an integrated mix of traditional and new media and to develop complete campaign plans for a variety of products and services. In addition, Western's Public Relations and Advertising Club provides opportunities for students to build a network, develop leadership skills, attend career fairs, and work with other students and businesses on real-world projects as they build their professional portfolio.