Public relations is the planning and implementation of strategic communication that attempts to improve the relationship between individuals, organizations and/or companies with key constituencies. In a day of work, PR professionals can move from writing a news release to planning a product launch to countering a negative story in the media. Learn how to implement strategic communication tactics to build and maintain relationships between individuals, organizations, or companies and their various publics.<br><br>The public relations area focuses on strategic communication creation, planning, problem solving and relationship-building in today's digital world. PR professionals often play important roles in an organization's reputation management, crisis communication and corporate social responsibility. If you are thinking about PR, as a career you will want to build good writing skills, understand the inner-workings of various forms of media and be a good public speaker. <br>As more communication platforms are now available, PR is evolving to embrace a broader range of innovative strategies for engaging diverse audiences. It is becoming more critical for PR professionals to create tailored and shareable content for audiences with different needs and develop sustainable relationships with them. PR will continue to serve as the link between organizations and their constituents, meeting the growing demand for strategic communications in many sectors.