This advertising and public relations degree prepares you to analyze audiences, craft persuasive messages, and create compelling connections with the right audiences on the right platform, from websites, social media, and blogs to video and photography sites and news channels. Smartphones, smart tech, data capturing, social media, and the ever-evolving internet landscape have changed every facet of how an audience can be reached and influenced. Connecting the right message, the right timing, and the right communication channel has never been more complex or more data-informed. For the advertising and public relations leaders of the future, being highly skilled in both the theories of persuasive communication and the tools to support it will be critical to success.