The School of Journalism & Media Studies envisions a global society where citizens are engaged in their communities, where media professionals are ethical and committed to social justice, and embrace technology to serve the public good, and where people from all backgrounds think critically about the media. Public relations is the management of relationships between organizations and their stakeholders, meaning any group of people who have a stake in the success or failure of that organization. Professional and ethical public relations practitioners counsel organizations to behave in socially responsible ways that will enable them to earn a positive reputation with their stakeholders. The strategic management of public relations is a four-step process that includes research, planning, implementation and evaluation. Students in the nationally ranked public relations emphasis at San Diego State University will learn about and actually execute these steps of the strategic planning process as they progress through the program's rigorous classes.