该计划旨在提供有关现代营销传播的理论和实践方面的培训。毕业生将能够使用多种媒体技术来执行广告/传播功能。广告和营销传播是开发和传播消息的艺术和商业。它可以有效地向个人提供有关产品，服务和想法的信息。它令人兴奋，富有创造力，要求苛刻，回报丰厚且充满挑战。让格鲁吉亚人为您提供广告和营销传播方面的职业先机。毕业生可以在零售，发行，公共关系，计算机和/或制造业的广告或市场营销部门找到工作，以创建和放置广告和促销材料，可以代表印刷品或电子产品从事广告空间或时间的销售。媒介，也可以以创意，研究，生产或客户服务的角色进
In this program, you explore the dynamic advertising and marketing communications industry. You gain knowledge in both theoretical and applied aspects of progressive marketing communications and acquire the industry techniques to perform the advertisingcommunications functions businesses require to compete in traditional and digital marketing environments. You study industry-focused courses, including social media marketing, media planning and buying, integrated marketing and communications, professional presentation skills, sales, graphic design, and digital video and content creation. Opportunities for work-integrated learning offer practical, hands-on experience with Treefort, Georgian’s in-house ad agency, where you apply knowledge and skills to develop client-based projects.