Find your voice to inspire others through the understanding of strategic and creative practices of the advertising and public relations industries. Students in this program build proficiency in research, planning, data analysis, writing, social media, brand management, creative problem solving, digital media and campaign execution. Students choose between two tracks: advertising and public relations. Advertising and public relations majors have opportunities to complete internships, which allows students to apply classroom knowledge in professional settings, gain exposure in their chosen career field, build professional connections and gain hands-on experience. Our program has relationships with organizations in various settings such as nonprofits, educational institutions, agencies, private businesses and government entities.