课程简介
The fashion merchandising specialization offers an in-depth study of the process of planning, negotiating, acquiring, selling and evaluating merchandise throughout the distribution channel. It is designed for students interested in product sales careers at the wholesale or retail level.<br><br>You'll learn knowledge of merchandise, sales techniques, and trends in the marketplace and customer service. This specialization in fashion merchandise assumes a global perspective and is complemented by business courses to allow for career flexibility.<br><br>The Fashion Merchandising curriculum requires business coursework as well as the Fashion Studies core and specialized classes, which ultimately leads to a minor in marketing. Electives may include additional marketing and management, journalism, or other business related classes. <br><br>In addition to knowledge of the fashion industry, students are encouraged to develop a background in related skills such as art, marketing, or management. Because fashion production takes place worldwide, developing and/or enhancing writing and speaking skills in a second language such as Spanish, French, or Chinese is also encouraged.
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