该计划提供了一种独特的方法来分析如何考虑社交客户，如何吸引他们以及如何设计社交和数字策略的框架。将向学生教授与社交/数字媒体设计和信息技术，管理和计划，团队合作，沟通技巧以及做出适当财务决策的基础有关的原理。在令人兴奋的数据驱动型行业和职业（例如市场营销，产品管理，医疗保健，金融，娱乐，媒体和技术）中打造一条独特的职业道路。有很多就业机会（尤其是在纽约/新泽西州都会区），包括：数字营销，社交媒体营销，客户体验管理，社交媒体设计，网站开发，产品管理，业务分析师。
This program provides a unique approach to analyze how to think about social customers, how to engage them, and how to design a framework for social and digital strategies. Students will be taught the principles relating to social/digital media design and information technology, management and planning, team work, communication skills, and fundamentals of making proper financial decisions. Craft a unique career path in exciting data-driven industries and careers such as marketing, product management, health care, finance, entertainment, media and technology. There are many employment opportunities (especially in the NY/NJ metro area) including: digital marketing, social media marketing, customer experience management, social media design, web development, product management, business analyst.