RIT's master's in business analytics teaches you to harness the power of data analysis to drive and optimize business performance, strategy, and operations at the intersection of business, data science, and analytics. Today's businesses collect an incredible amount of data from nearly every customer touchpoint, from point-of-sale transactions, customer service interactions, social media feedback, search engine entries, market research activities, sales data, demographic information, and more. Right now, only a tiny portion of this data is analyzed and used to guide and inform business decisions. By earning a business analytics master's degree, youll become skilled in using big data to create powerful solutions to help companies increase sales, reach new customers, develop new products, enhance customer experiences, and more.<br>Developed in conjunction with top employers'such as Amazon, Tesla, Intuit, Excellus, and PriceWaterhouse, the master's in business analytics trains students to help them understand and connect contemporary analytics technologies with today's business practices.<br>In our business analytics courses, youll develop the advanced skills needed to conduct the descriptive, diagnostic, predictive, and prescriptive analysis of information as you learn to manage data and analytics in a range of business settings.<br>In RIT's business analytics degree, youll acquire broad and in-depth training in multiple disciplines related to business analytics like accounting information and analytics, advanced business analytics, business intelligence, accounting analytics, financial analytics, and marketing analytics. Dive deeper into a discipline that enhances your career goals with analytics elective courses in topics such as predictive analytics, information systems design, data management and analytics, categorical data analysis, and more.