威廉布鲁酒店管理学院旅游管理本科专业 学一个专业 看整个世界!
伴随着我国外交事业、社会经济发展,旅游业成为了当今世界上最大的产业,旅游业也一直被誉为“朝阳产业”,为了适应对旅游业人才需求的发展方向,威廉布鲁酒店管理学院开设旅游管理本科专业,下面,就随小编来看看吧,希望对大家有所帮助:
Bachelor of Business (Tourism Management)
旅游管理商务学士学位解释游客经济背后的概念,以及它如何影响其他组成全球旅游业的业务。旅游管理学位提供了必要的知识和技能来管理有利可图的旅游项目。完成后,你将准备好开始在世界各地的旅游行业工作。
课程设置:
Year 1
Business Communications | BIZ101
Introduction to Tourism, Hospitality and Events | THE101
Restaurant Operations 1 | ROP101
Understanding People and Organisations | BIZ102
Place, Culture and Destination Management | PCD101
Customer Experience Management | BIZ104
Marketing Fundamentals | MKT101A
The Tourist Experience | TTE101
Year 2
Accounting for Decision Making | BIZ201
Industry Practicum 1 | INP201
The Business Environment | BIZ202
Industry Practicum 2 | INP202
Product Distribution and Revenue Management | PDR201
Global Innovations and Trends in Tourism and Hospitality | GIT201
Project Management in Tourism | PMT201
Year 3
Organisational Creativity and Innovation | BIZ301
Tourism Entrepreneurship - TOUR@SIM | TET301
Tourism Strategy, Planning and Policy | TSP301
Ethics and Sustainability | MGT301A
Risk and Crisis Management | RCM301
Sustainability and Resource Management | SRM301
Electives
Consumer Behaviour | MKG102
Front Office Operations | FOO101
Exploring Gastronomy | EGY101
Introduction to Events | EVN101
Event Concepts and Design | EVT101A
Integrated Marketing Communications | MKT103A
Introduction to Sport Management | SPO101
Sports Marketing | SPO102
Introduction to Entrepreneurship | ENT101
Venture Ideation | ENT102
Restaurant Operations 2 | ROP201
Food and Beverage Management | HOS203A
Event Management and Operations | EVT201A
Event Venue Management | EVT207A
Event Financing and Sponsorship | EVN203
Marketing and Audience Research | MKT202A
Business-2-Business Marketing | MKG201
Digital Marketing Communications | MKG203
Tour Operations | TOU202A
Managing Sports Facilities | SPO203
Sales and Negotiation Strategies | ENT201
Entrepreneurial Financing | ENT202
Marketing for Entrepreneurs | ENT203
Resort and Spa Management | HOS302A
Wine and Beverage Management | WBM301
Airline Management | TOU303A
Destinations Management | TOU302A
Hospitality Entrepreneurship - HOTS | HOT301
Planning and Designing Hospitality Venues | PDH301
Events Policy and Strategy | EVN301
MGT302A Strategic Management
Marketing Strategy | MKT301A
入学要求:
澳大利亚十二年级或同等学历
学术雅思6.0(不低于5.5分)或同等成绩
职业前景:
适合在该领域寻求管理职业的人士。商务学士(旅游管理)将装备你的知识和技能,以开发和管理令人兴奋的旅游经验,在行业的各种角色。
旅游管理课程学生
职业道路
目的地营销经理
业务经理
政府旅游政策顾问
客户关系经理
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