伯明翰大学开设了哪些市场营销专业？这4大热门方向任你选择
伯明翰大学是英国乃至世界名校，是英国著名的红砖名校的首位成员。今天为同学们推荐的专业是市场营销专业，很多学生听到市场营销专业以为将来毕业就只是个干销售的，其实不然，真正的市场营销专业人才在现代社会中的重要性愈发凸显，而伯明翰大学的市场营销专业不仅设置全面，更是在全球都饱受赞誉。那么伯明翰大学开设了哪些市场营销专业?接下来就为同学们盘点一下。
伯明翰大学开设了哪些市场营销专业?
MKT是伯明翰大学的网排专业，商学院四个和marketing相关的专业也是每年的大热门。
Marketing MSc
International Marketing MSc
Marketing Communications MSc
Strategic Marketing and Consulting MSc
1、Marketing MSc
该专业有五门必修课程，分别是：
Consumer Behaviour
Marketing Management
Marketing Research
Marketing Strategy and Planning
Research Dissertation
同时设有选修课程，要求修门40学分：
Business to Business Relationships, 10 credits
E-Marketing, 20 credits
Marketing Communications, 10 credits
Product and Innovation Management, 10credits
Retail Marketing, 10 credits
Services Marketing, 10 credits
Strategic Brand Management, 10 credits
Responsible Marketing and Society, 10 credits
哪些同学适合申请这个专业?
该专业不限制专业背景，适合不同专业背景的学生申请，雅思要求7.0,担心不低于6.5。
2、International Marketing MSc
该专业有七门必修课程，分别是：
Contemporary Issues in International Marketing
Cross-Cultural Communication
International Marketing Strategy
Marketing Management
Marketing Research
Research Dissertation
The International Marketing Context
同时设有选修课程，要求修门30学分：
Business to Business Relationships, 10 credits
Marketing Communications, 10 credits
Product and Innovation Management,10 credits
Retail Marketing, 10 credits
Services Marketing, 10 credits
Strategic Brand Management, 10 credits
Responsible Marketing and Society, 10 credits
哪些同学适合申请这个专业?
本专业适合希望在媒体行业就业，并寻求持续专业发展，以及对在媒体的后续研究生涯有兴趣的同学。
3、Marketing Communications MSc
该专业有七门必修课程，分别是：
Advertising and Sales Promotion
Contemporary Issues in Strategic Marketing,
Digital Marketing
Marketing Analytics
Marketing Communications
PR and Media Skills
Research Dissertation
同时设有选修课程，要求修门30学分：
Business to Business Relationships, 10 credits
Consultancy Skills and Practice, 20 credits
Product and Innovation Management,10 credits
Retail Marketing, 10 credits
Services Marketing, 10 credits
Strategic Brand Management, 10 credits
Responsible Marketing and Society, 10 credits
哪些同学适合申请这个专业?
相比起前两个MKT专业，Marketing Communications MSc更加适合已经对MKT有一定基础和概念的学生。因此，该专业要求学生有市场营销，或至少修过两门市场营销课程背景，如果都没有，则要求至少两年市场营销相关的工作经验。
4、Strategic Marketing and Consulting MSc
该专业有七门必修课程，分别是：
Business Strategy Simulation
Consultancy Skills and Practice
Contemporary Issues in Strategic Marketing,
Marketing Analytics
Problem Solving & Strategic Marketing as Practice
Research Dissertation
Strategic Management
同时设有选修课程，要求修门30学分：
Business to Business Relationships, 10 credits
Marketing Communications, 10 credits
Product and Innovation Management,10 credits
Retail Marketing, 10 credits
Services Marketing, 10 credits
Strategic Brand Management, 10 credits
Responsible Marketing and Society, 10 credits
哪些同学适合申请这个专业?
相比起前两个MKT专业，Strategic Marketing and Consulting MSc 更加适合已经对MKT有一定基础和概念的学生。因此，该专业要求学生有市场营销，或至少修过两门市场营销课程背景，如果都没有，则要求至少两年市场营销相关的工作经验。
伯明翰大学开设了哪些市场营销专业?以上就是详细的介绍。英国一直都是中国留学生留学选择最热门的国家，对于签证、院校、专业、就业前景、费用等问题也是留学生非常关心的问题，在相关资讯中会为留学生逐一介绍，希望同学们持续关注，有相关问题也可以咨询IDP留学专家，在这里衷心的祝愿留学生顺利出国深造，学有所成。