2023年英国大学品牌管理专业排名 这11所院校让你为企业代言!
近些年,人们越来越看重品牌的力量,品牌的影响力直接决定了企业市场的竞争力,从而急需一些从事品牌管理的人才,英国作为走在时尚前沿的大国,拥有着世界上最多的奢侈品品牌,很多院校也都开设了品牌管理专业,下面,小编就为大家带来了英国大学品牌管理专业排名,希望对大家有所帮助:
1.剑桥大学(University of Cambridge)
MBA Strategy & Marketing Consulting
Associated courses
Advanced Data Analysis for Management
Business Strategy & Management Consulting
Changing the Game: Business Models, Innovation & Strategy
Consumer Behaviour
Financial Services Strategy
International Business & Management
Lean Six Sigma Process Improvement
Next Generation Enterprise
Service Design & Innovation
Strategic Brand Management
Strategic Human Resource Management
Strategic Performance Management
Supply Chain Strategy
Activities
Consulting Careers Advice Clinic
External speakers
l 入学要求:九月份开学前,全日制学习3年
1级或2.1级。或GPA至少达到3.3或班级前25%
目前班级平均成绩为690分。中80%—(640-740)GRE有效分数也可接受
l 语言要求:雅思-平均7.5分,不低于7.0分
托福(基于互联网)-110,每个部分至少25分
托福(纸质)-637分,5.5分。
2.帝国理工大学(Imperial College London)
MBA
核心课程
Accounting management analysis
Business economics
Economic framework
Financial management
Quantitative methods
Marketing management
People and organisations
Strategic management
选修课程
Advanced corporate finance
Breakout strategy
Brand management
Consuming and adopting innovation
Consumer behaviour
Corporate social responsibility
Derivatives
Designing and innovating services
Hedge funds
Hi-tech strategy
International strategic management (Russia)
Intellectual property valuation
Issues in managing globalisation (Japan)
Leadership
Managing organisational change
Managing negotiations
New ventures in health sector
Portfolio management
Pricing strategies and policies
Private equity and entrepreneurial finance
Project time, cost and risk management
Strategic investment decisions
Strategic management accounting
Sustainability and corporate regulatory frameworks
Venture capital finance
Well-being: principles for management and policy
l 入学要求:重点大学或211工程大学的学士学位,最终总分达到80%或以上。有85%或85%以上的候选人优先考虑。毕业后至少三年以上相关全职工作经验。
l 特殊要求
两篇论文。一个定量方法考试。一个活生生的。
(GMAT)最低成绩达到600分或以上。
l 语言要求雅思(学术):最低7.0分,写作和口语最低6.5分
托福(网络版):最低总分100分,笔试最低24分,口语24分。
3.约克大学University of York
MSC Global Marketing(*史同学约克大学金融学成功案例)
Marketing Communications (20 credits)
Brand Management (20 credits)
Social and Ethical Marketing (10 credits)
Global Marketing (20 credits)
International Business Strategy (20 credits)
Qualitative Research Methods (10 credits)
Digital Marketing (10 credits)
Services Marketing Management (10 credits)
Quantitative Methods and Data Analysis (10 credits)
Dissertation (60 credits)
入学要求:申请人应具有任何学科的良好的一级学位(2:1或同等学历)。请注意,有市场营销和/或商业管理经验的学生可优先考虑。然而,拥有2:2学位的学生,如果他们在相关职位上有两年或两年以上的工作经验,则可以对他们的学位分类进行补偿。
语言要求:总分6.5分,笔试最低6.5分,其他部分最低6.0分
4.艾克赛特大学(University of Exeter)
MSc Marketing
核心课程:
Integrated Marketing Communications
Dissertation - Marketing
Advanced Marketing Seminars
Marketing Analysis and Research
Marketing Strategy
Understanding Consumer Behaviour
选修课程:
Accounting for International Managers
Advertising and Consumer Psychology
Brand Design
Entrepreneurship: New Venture Development
Internet Marketing in the Information Society
Principles of International Business
Service Operations and Marketing
Tourism and Marketing
The Creative Organisation
Consumption, Markets and Culture
Events Management
l 入学要求:在一个公认的机构获得任何学科的荣誉学位(2:1或同等学历)
l 语言要求:雅思总分7.0分,不低于6.0分。
托福网考总分100分,最低分为写作21分,听力21分,阅读22分,口语23分。
5.南安普顿大学(University of Southampton)
MA Luxury Brand Management
必修课
The history of fashion
Strategic marketing
Branding
Trend forecasting
Creating value for fashion consumers
Visual merchandising
Market and consumer segmentation
Market and consumer segmentation‘
Marketing communications
Research skills
Corporate social responsibility
Research skills
l 入学要求:荣誉学位至少2:1或相关学科同等学历。
两年相关领域工作经验。
l 语言要求:雅思成绩6.5分(或托福笔试580分或托福网络考试92分)
6.南安普顿大学(University of Southampton)
MA Fashion Marketing and Branding
必修课
Research Skills and Design 1.
Design 1.
Design 2
Final Project
选修课
Contemporary Issues
Entrepreneurship
Digital Marketing Communications
Global Marketing
l 入学要求:相关学科(2.2或以上)的良好荣誉学位或相应学科的同等资格。
l 语言要求:雅思成绩6.5分(或托福笔试580分或托福网络考试92分)
7.谢菲尔德大学(The University of Sheffield)
MSc in Marketing Management Practice
必修课
Marketing Management
Global Marketing
Contemporary Marketing Practices
Marketing Communications
International Consumer Behaviour
Branding
Cultural Marketing
Sales and Retail Marketing
Marketing Research
l 入学要求:最低2:1或经批准的专业资格。
l 语言要求:英语语言要求:雅思7.0分,各部分6.0分,或同等水平
8.纽卡斯尔大学(Newcastle University)
MSc International Marketing
必修课
NBS8045 The International Business Environment
NBS8507 International Marketing
NBS8508 Market Analysis
NBS8509 International Brand Management
NBS8510 International Marketing Communications Management
NBS8512 Dissertation in Marketing
NBS8514 Marketing Research
NBS8517 Consumer Behaviour
NBS8526 Principles of Marketing
选修课
You will take a further 20 credits from the following:
NBS8213 Managing Design and Product Development
NBS8225 Performance and Decision Management
NBS8236 Customer Relationship Management
NBS8518 Small Business Marketing and Management
NBS8055 E‐Marketing
l 入学要求:高级二等荣誉学位或国际同等学历者优先。
l 语言要求:第一语言不是英语的申请人要求雅思6.5或同等水平,每部分至少6.0分,托福90分(基于互联网)或同等水平。
9.伯明翰大学(The University of Birmingham)
MSc Strategic Marketing and Consulting
必修课
Strategic Management
Contemporary Issues in Strategic Marketing
Marketing Analytics
Consultancy Skills and Practice
Business Strategy Simulation
Research Methods for Dissertation
Problem Solving & Strategic Marketing as Practice
选修课
Strategic Brand Management
Marketing Communications
Product and Innovation Management
Services Marketing
Strategic Environmental Sustainability
Business-to-Business Relationships
Retail Marketing
l 入学要求:至少有英国大学的二等学位或研究生文凭或同等学历。
该学位必须是市场营销,或至少有两个营销模块的学位。如果没有,需要至少两年的全职市场营销工作经验。l 语言要求:英语语言成绩为雅思7.0分(任何一级不低于6.5分)、托福95分(任何一级不低于22分)或皮尔逊英语学术考试67分(所有技能)。
10.东安格利亚大学(The University of East Anglia)
MSc Brand Leadership
必修课(180 credits)
Brand Now 20
Brands and Strategy20
Brands in Action20
Brands, Society and Culture20
Consumer Brand Behaviour20
Dissertation40
Innovation and Organisational Transformation20
Understanding Research for Brand20
Understanding Research for Brand Leadership20
l 入学要求:你必须有一个好的学位:高二等荣誉学位(2:1)或同等的国际水平
l 语言要求:雅思:总分7.0分(所有部分最低6.5分)
11.利兹大学(Unversity of Leeds )
MA Textile Innovation and Branding
必修课 180个学分
Consumer Behaviour (15 credits)
Marketing Communications (15 credits)
Advertising (15 credits)
Marketing Strategy (15 credits)
Brand Management and Corporate Identity (15 credits)
International Distribution Strategy (15 credits)
Textile and Apparel Materials and Technology (15 credits)
Brand Design and Communication (15 credits)
Textile Product Design, Innovation and Development (15 credits)
Dissertation (45 credits)
l 入学要求:2.1(或同等资格证书)在纺织相关学科、设计、管理、商业研究或其他相关科学、技术、工程或社会科学学科中,未获得一级学位的申请人将根据其相关工作经验和课程的潜在利益予以考虑。
l 语言要求:需要雅思或托福考试。雅思6.5分,不低于6.0分。托福网考(总成绩92分,听、读至少21分,口语23分,写作22分)或PTE(总分64分,各部分至少60分)
综上所述,以上讲的就是关于2023英国大学品牌管理专业排名的相关问题介绍,希望能给各位赴英留学的学子们指点迷津。出国留学是一个具有挑战性的过程,除了不断提高自己的各项水平之外,找准时间点,掌握关键信息,也是成功获得Offer的通关秘籍。成立50余年,协助10余万名学生成功留学的IDP中国竭力为您提供专业的申请指导,助您实现留学梦!