2023利兹大学市场营销专业申请条件是多少?4大方向均支持转专业!
最近大热的《三十而已》女主角之一王漫妮,市场营销专业8年从业经验。其实市场营销专业,是各大公司的专门负责盈利部门,也是公司心脏。如果你想做一名营销人才,今天小编就为大家整理了2023利兹大学市场营销专业申请条件是多少?4大方向均支持转专业!希望对你有所帮助,有任何问题都可以咨询IDP留学顾问哦!
1. Advertising and Marketing MA 广告和市场营销硕士
申请条件:学士学位,二等一(荣誉)或同等学历。本课程主要针对具有一般商业或非商业背景的学生;但是,但也不限制以前学习过市场营销的学生进入。*刘同学利兹大学国际市场营销管理成功案例
课程设置:
Compulsory modules 必修课程
You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.
Consumer Behaviour 15 credits
Marketing Communications 15 credits
Advertising 15 credits
Global Strategic Marketing 15 credits
Media Planning and Strategy 15 credits
Public Relations and Corporate Communications 15 credits
Marketing Research 15 credits
Professional Skills and Employability 15 credits
Dissertation OR Marketing Consultancy Project 30 credits
Optional modules (selection of typical options shown below) 选修课程
You’ll also choose two optional modules.
两门选修课程
Brand Management and Corporate Identity 15 credits
Sales Promotion and Sponsorship 15 credits
Social Media Marketing 15 credits
Direct, Digital and Interactive Marketing 15 credits
学费:£24,500 (total)
2. Consumer Analytics and Marketing Strategy MSc 客户分析和市场战略硕士
申请条件:任何专业二等一学士学位;量化技能是理想的但不是必须;有处理量化材料的意愿。
课程设置:
Compulsory modules 必修课程
Geographic Data Visualisation & Analysis 15 credits
Big Data and Consumer Analytics 15 credits
Predictive Analytics 15 credits
Applied GIS and Retail Modelling 15 credits
Business Analytics and Decision Science 15 credits
Consumer Behaviour 15 credits
Marketing Research Consultancy Project 15 credits
Digital and Interactive Marketing 15 credits
Marketing Strategy 15 credits
Optional modules (selection of typical options shown below)选修课程
Choose two optional modules (45 credits) from the following.
Dissertation - Consumer Analytics 30 credits
Dissertation OR Marketing Consultancy Project 30 credits
Geodemographics and Neighbourhood Analysis 15 credits
Corporate Social Responsibility and Sustainability 15 credits
Change Management and Communication 15 credits
学费:£24,500 (total)
3. Corporate Communications, Marketing and Public Relations MA 企业传播、市场营销和公共关系
申请条件:二等一学士学位,任何专业。
课程设置:
Compulsory modules 必修课程
Global Strategic Marketing 15 credits
Corporate Communications and Reputation Management 15 credits
Corporate Communications Strategy 15 credits
Corporate Social Responsibility and Sustainability 15 credits
Brand Management and Corporate Identity 15 credits
Social Media Marketing 15 credits
Public Relations in Practice 15 credits
Marketing Research 15 credits
Marketing Communications 15 credits
Marketing Dissertation/Project 30 credits
Optional modules (selection of typical options shown below)
Persuasive Writing and Speechmaking 15 credits
Change Management and Communication 15 credits
Digital and Interactive Marketing 15 credits
学费: £24,500 (total)
4. International Marketing Management MSc 国际市场营销管理硕士
优势:本课程经特许市场营销学院(CIM)认证,让您有机会通过CIM Graduate Gateway获益。这意味着您可以致力于CIM资格认证,并将免除选定的评估。
申请条件:二等一学士学位,任何专业。
课程设置:
Compulsory modules 必修课程
Global Strategic Marketing 15 credits
Corporate Communications and Reputation Management 15 credits
Corporate Communications Strategy 15 credits
Corporate Social Responsibility and Sustainability 15 credits
Brand Management and Corporate Identity 15 credits
Social Media Marketing 15 credits
Public Relations in Practice 15 credits
Marketing Research 15 credits
Marketing Communications 15 credits
Marketing Dissertation/Project 30 credits
Optional modules (selection of typical options shown below) 选修课程
Persuasive Writing and Speechmaking 15 credits
Change Management and Communication 15 credits
Digital and Interactive Marketing 15 credits
学费: £24,500 (total)
以上就是小编整理的2023利兹大学市场营销专业申请条件的相关资讯,希望对你有所帮助。出国留学是一个具有挑战性的过程,除了不断提高自己的各项水平之外,找准时间点,掌握关键信息,也是成功获得Offer的通关秘籍。成立50余年,协助10余万名学生成功留学的IDP中国竭力为您提供专业的申请指导,助您实现留学梦!