2023思克莱德大学营销专业申请条件是多少？5种营销方向你选哪个？
要说就业市场上最稀缺的人才，营销类精英绝对占据很大份额。思克莱德大学开设的营销类专业，从多个方向培养学生的专业能力。而且跟其它大学不同，申请思克莱德大学营销专业要求申请人具有相关专业背景。今天小编就为大家整理了2023思克莱德大学营销专业申请条件是多少?5种营销方向你选哪个?希望对你有所帮助，有任何问题都可以咨询IDP留学顾问哦!
1. MSc Digital Marketing Management数字市场营销管理硕士
申请条件：最低二等荣誉学位，或海外同等学历，市场营销或具有重要市场营销成分的商业学位。以前的商业和市场营销学习要求学生能够适当地为课堂互动和小组工作做出贡献，并充分受益于超越市场营销和管理基本方面的技能发展。在数字营销和/或管理方面的工作经验是有利的，但不是强制性的*曾同学思克莱德大学国际市场营销成功案例
课程设置：
Semester 1 Classes
Key Skills
Cross-Cultural Buyer Behaviour
Marketing Research in a Digital Age
Strategic Digital Marketing
Semester 2 Classes
eMarketing in Practice
Supply Chain Digitalisation
Contemporary Consumers
Integrated Marketing Communications
Leadership for Change & Innovation
Business Information Systems
Summer Term
Digital Transformative Project
Careers职业
工业伙伴参与方案的制定和实施，目的是确保课程与数字工作场所不断变化的需求相关联。由于这种独特的动态大学-行业合作，您将有机会获得最新的知识和专业技能与行业最佳实践。
硕士课程的成功完成将大大提高您在数字化市场的就业前景。你将有资格在金融、卫生和公共部门等行业领域申请一系列职位(如营销人员、经理、策略师、顾问、数据分析师等)，在这些领域，雇主愿意为能够填补工作场所数字技能缺口的员工支付高溢价。
2. MSc Innovation & Marketing Management 创新和市场营销管理硕士
申请条件：至少二等荣誉学位或海外同等学历，商科、经济学、工程学或理科
课程设置：
Modules课程
Brand Management & Strategy
Strategic Marketing
Marketing Research
Export Marketing
International Services Marketing
B2B & Key Account Management
Dissertation
Business Works
Innovation Management
Financial Implications of Innovation
Strategic Supply Chain Management
Management of Total Quality and Continuous Improvement
Design Methods
Supply Chain Operations
3. MSc International Marketing 国际市场营销硕士
申请条件：至少二等荣誉学位或海外同等学历，市场营销或商务专业;与商业相关的学位应该包括一些市场营销内容。如果申请人相关工作经验，可以直接申请。
课程设置：
Semester 1: Core classes 核心课程
Key Skills
Strategic Global Marketing
Cross-Cultural Buyer Behaviour
International Marketing Research
Brand Management & Strategy
Semester 2 第二学期
Marketing Works: Group Consultancy Project
Dissertation Skills
Elective classes选修课程
Destination Marketing Management
Managing Tourism Resources
International Services Marketing
Sector Studies
Contemporary Consumers
Customer Management 1
Customer Management 2 – Digital Marketing
Export Marketing
Integrated Marketing Communications
International Culture & Heritage Marketing
Sports Marketing in a Global Context
Retail Marketing Management
Summer term 夏季学期
Dissertation
4. MSc Marketing 市场营销硕士
申请条件：非市场营销专业二等荣誉学位或海外同等学历。商业学位可以考虑，只要它不包含重要的营销成分。
课程设置：
Semester 1: Core classes 第一学期 核心课程
Key Skills
Strategic Marketing Management
Consumer Behaviour
International Marketing Research
Brand Management & Strategy
Semester 2 第二学期
Marketing Works: Group Consultancy Project
Dissertation Skills
Elective classes 选修课程
Four to be chosen. The list varies from year to year but it is anticipated that the following, or similar, will be offered.
Destination Marketing Management
Managing Tourism Resources
International Services Marketing
Sector Studies
Contemporary Consumers
Customer Management 1
Customer Management 2 – Digital Marketing
Export Marketing
Integrated Marketing Communications
International Culture & Heritage Marketing
Sports Marketing in a Global Context
Retail Marketing Management
Summer term 夏季学期
Dissertation
Career 职业
Category Marketing Executive
Integrated Marketing Officer
Manager
Operations Manager
UK Sales Planner
Employers include:
IRONMAN Austria
Microsoft
Ripple
5. MSc Tourism Marketing Management 旅游市场营销管理硕士
申请条件：至少二等荣誉学位或者海外同等学位。
课程设置：
Semester 1第一学期
Key Skills
Strategic Marketing Management
Consumer Behaviour
International Marketing Research
Brand Management & Strategy
Semester 2 第二学期
Compulsory classes 必修课程
Marketing Works: Group Consultancy Project
Dissertation Skills
Destination Marketing Management
Managing Tourism Resources
International Services Marketing
Optional Classes 选修课程
In the second semester, you choose one optional class.
Sector Studies
Contemporary Consumers
Customer Management 1
Customer Management 2 – Digital Marketing
Export Marketing
Integrated Marketing Communications
International Culture & Heritage Marketing
Sports Marketing in a Global Context
Retail Marketing Management
Summer term
Dissertation
以上就是小编整理的2023思克莱德大学营销专业申请条件的相关资讯，希望对你有所帮助。出国留学是一个具有挑战性的过程，除了不断提高自己的各项水平之外，找准时间点，掌握关键信息，也是成功获得Offer的通关秘籍。成立50余年，协助10余万名学生成功留学的IDP中国竭力为您提供专业的申请指导，助您实现留学梦！
