利兹大学的四个营销专业究竟哪个好?谁更容易申请呢?
纵观近几年的人才招聘市场,发现岗位最多的就是营销,毕竟营销部门是整个公司的重要核心,高素质的营销人员能带动整个公司的运作,利兹大学作为英国知名学府,开设了四个营销相关专业,那么,问题来了,利兹大学的四个营销专业究竟哪个好?谁更容易申请呢?接下来,就随小编来看看吧,希望对大家有所帮助!
International Marketing Management MSc 国际营销管理
该课程最适合具有一般商业或非商业背景的人,但也欢迎那些以前学过市场营销的人的
课程设置:
课程
1.选修课:
Corporate Social Responsibility and Sustainability 15 credits
Direct, Digital and Interactive Marketing 15 credits
Social Media Marketing 15 credits
2.必修课:
Consumer Behaviour Across Cultures 15 credits
Marketing Research 15 credits
Marketing Communications 15 credits
Global Marketing 15 credits
Marketing Strategy 15 credits
International Services Marketing 15 credits
Global Distribution and Supply Chains 15 credits
Professional Skills and Employability 15 credits
Company Marketing Project 15 credits
Dissertation or Marketing Consultancy Project 30 credits
入学要求:
背景要求 : 在任何科目中获得2:1(荣誉)学士学位。
只接受 Tier 1 A院校学生
Consumer Analytics and Marketing Strategy MSc 消费者分析和营销策略
如果有一些定量科目对申请有帮助,但不是必需的。
课程设置:
课程
1.选修课:
Applied Population and Demographic Analysis 15 credits
Corporate Social Responsibility and Sustainability 15 credits
Internal Communications and Change Management 15 credits
2.必修课:
Geographic Data Visualisation & Analysis 15 credits
Big Data and Consumer Analytics 15 credits
Predictive Analytics 15 credits
Applied GIS and Retail Modelling 15 credits
Business Analytics and Decision Science 15 credits
Consumer Behaviour 15 credits
Marketing Research Consultancy Project 15 credits
Direct, Digital and Interactive Marketing 15 credits
Marketing Strategy 15 credits
Dissertation OR Marketing Consultancy Project 30 credits
入学要求:
背景要求 : 在任何科目中获得2:1(荣誉)学士学位。
只接受 Tier 1 A院校学生
Advertising and Marketing MA 广告与营销
该课程最适合具有一般商业或非商业背景的人,但也欢迎那些以前学过市场营销的人的
课程设置:
课程
1.选修课:
Brand Management and Corporate Identity 15 credits
Sales Promotion and Sponsorship 15 credits
Social Media Marketing 15 credits
Direct, Digital and Interactive Marketing 15 credits
2.必修课:
Consumer Behaviour 15 credits
Marketing Communications 15 credits
Advertising 15 credits
Global Strategic Marketing 15 credits
Media Planning and Strategy 15 credits
Public Relations and Corporate Communications 15 credits
Marketing Research 15 credits
Professional Skills and Employability 15 credits
Dissertation OR Marketing Consultancy Project 30 credits
入学要求:
背景要求 : 在任何科目中获得2:1(荣誉)学士学位。
只接受 Tier 1 A院校学生
Corporate Communications, Marketing and Public Relations MA企业传播,市场营销和公共关系
该课程最适合具有一般商业或非商业背景的人,但也欢迎那些以前学过市场营销的人的
课程设置:
课程
1.选修课:
Creative Public Relations 15 credits
Internal Communications and Change Management 15 credits
Social Media Marketing 15 credits
Direct, Digital and Interactive Marketing 15 credits
2.必修课:
Corporate Communications and Reputation Management 15 credits
Corporate Communications Strategy 15 credits
Corporate Social Responsibility and Sustainability 15 credits
Brand Management and Corporate Identity 15 credits
Public Relations in Practice 15 credits
Marketing Research 15 credits
Marketing Communications 15 credits
Global Marketing 15 credits
Marketing Strategy 15 credits
Dissertation OR Marketing Consultancy Project 30 credits
入学要求:
背景要求 : 在任何科目中获得2:1(荣誉)学士学位。
只接受 Tier 1 A院校学生
综上所述,以上讲的就是关于利兹大学营销专业哪个好的相关问题介绍,希望能给各位赴英留学的学子们指点迷津。出国留学是一个具有挑战性的过程,除了不断提高自己的各项水平之外,找准时间点,掌握关键信息,也是成功获得Offer的通关秘籍。成立50余年,协助10余万名学生成功留学的IDP中国竭力为您提供专业的申请指导,助您实现留学梦!