伊利诺伊大学香槟分校广告学硕士专业 为你的想象力插上飞翔的翅膀!
广告以其唯美的创意,强大的视觉冲击力浸润到人们生活的方方面面,任何地方、电视上、地铁上、手机上都是广告,强大的市场背景之下,也出现了很多大大小小的广告设计公司,从而对广告设计人才的需求量与日俱增,美国的广告市场非常发达,一直是全球广告市场的风向标,此外,开设广告学专业的名校也不胜枚举,伊利诺伊大学香槟分校是比较出色的一所,下面,小编就带大家深入了解伊利诺伊大学香槟分校广告学硕士专业,希望对大家有所帮助:
Master of Science in Advertising
广告教育于1946年在伊利诺伊大学成立,当时广告教育之父查尔斯·h·桑代奇(Charles H. Sandage)来到了伊利诺伊大学。他对教育行业未来的愿景是建立在强调“为什么要做广告”的理论和基础课程上的,而不仅仅是“如何做”。
今天,我们坚持“圣山道”。我们的课程提供理论,研究和战略决策技能的任何职业在广告或高级学位项目。与其他课程不同的是,我们的专业兴趣可以通过系内外的选修课来实现。
课程设置:
MS Advertising: 12-month Course of Study
Fall Term: 15 credits
ADV 580: Advertising Theory (3 credits)
ADV 550: Foundations of Advertising (3 credits)
ADV 582: Qualitative Research Methods (3 credits)
ADV 587: Graduate Seminar I (3 credits)
Elective (3 credits)
Spring Term: 15 credits
ADV 581: Quantitative Research Methods (3 credits)
ADV 588: Graduate Seminar II (3 credits)
Elective (3 credits)
Elective (3 credits)
Elective (3 credits)
Summer Term: 6 credits
Project (6 credits)
MS Advertising: 18-month Course of Study
Fall Term: 12 credits
ADV 580: Advertising Theory (3 credits)
ADV 550: Foundations of Advertising (3 credits)
ADV 582: Qualitative Research Methods (3 credits)
ADV 587: Graduate Seminar I (3 credits)
Spring Term: 12 credits
ADV 581: Quantitative Research Methods (3 credits)
ADV 588: Graduate Seminar II (3 credits)
Elective (3 credits)
Elective (3 credits)
Fall Term: 12 credits
Project (6 credits)
Elective (3 credits)
Elective (3 credits)
MS Advertising: 24-month Course of Study (Project)
Fall Term: 12 credits
ADV 550: Foundations of Advertising (3 credits)
ADV 580: Advertising Theory (3 credits)
ADV 582: Qualitative Research Methods (3 credits)
ADV 587: Graduate Seminar I (3 credits)
Spring Term: 12 credits
ADV 581: Quantitative Research Methods (3 credits)
ADV 588: Graduate Seminar II (3 credits)
Elective (3 credits)
Elective (3 credits)
Fall Term: 12 credits
Project (6 credits)
Elective (3 credits)
Elective (3 credits)
Spring Term: 6 credits
Elective (3 credits)
Elective (3 credits)
MS Advertising: 24-month Course of Study (Thesis)
Fall Term: 12 credits
ADV 550: Foundations of Advertising (3 credits)
ADV 580: Advertising Theory (3 credits)
ADV 582: Qualitative Research Methods (3 credits)
ADV 587: Graduate Seminar I (3 credits)
Spring Term: 12 credits
ADV 581: Quantitative Research Methods (3 credits)
ADV 588: Graduate Seminar II (3 credits)
Elective (3 credits)
Elective (3 credits)
Fall Term: 12 credits
Thesis ( 3 or 6 credits)
Elective (3 credits)
Elective (3 credits)
Spring Term: 9 or 12 credits
Thesis (3 or 6 credits)
Elective (3 credits)
Elective (3 credits)
入学要求:
这些学生来自不同的本科学位项目,来自世界各地。学生不需要有广告专业的本科学位,但在进入该项目前可能需要一些背景课程或在第一学期同时选修,如广告和统计学的入门课程。
获得广告专业本科学位的学生如果修完一整门课程,通常可以在12-18个月内获得硕士学位。
申请材料:
1.你上过的所有大学的正式成绩单
2.三封推荐信
3.所有学生都需要一份目的声明。
语言要求:
TOEFL IBT:79
IELTS (ACADEMIC EXAM):6.5
就业前景
该课程一直在美国广告专业的排名中名列前茅,它把学生放在了行业中最艰难、回报最高的工作和顶尖博士项目的前列。
我们的课程提供理论、历史和方法方面的基础课程,但也允许个人兴趣领域的灵活性,如数据分析、计算广告、受众分析和媒体销售。因此,该课程为学生的各种职业生涯做好了准备。
最近的毕业生现在在谷歌、Facebook、百度、Conversant和Performics等高科技公司担任客户经理和策略师。我们的校友还在:营销(PointRoll, inc., Adams Outdoor Advertising),研究(MaritzResearch),公共关系(Eldelman),咨询(麦肯锡),客户端营销(Udemy, Motorola, Phillips USA, LG Electronics America, Kimberly Clark,NHN美国,等等)。
综上所述,以上讲的就是关于伊利诺伊大学香槟分校广告学硕士专业的相关问题介绍,希望能给各位赴美留学的学子们指点迷津。近年来,赴美留学一直是广大学生最热门的话题,同时,很多学生对于签证的办理、院校的选择、就业的前景、学习的费用等诸多问题困扰不断,别担心,IDP留学专家可以为你排忧解难,同时,更多关于赴美留学的相关资讯在等着你,绝对让你“浏览”忘返。在此,衷心祝愿各位学子们能够顺利奔赴自己心目中理想的学校并且学业有成!