亚岗昆学院数字营销传播学本科专业 让你成为数字时代下的“传播者”!
据统计，截止2023年底，全球手机用户总量达到了59亿，在中国，移动网民用户达到了3.88亿，网民渗透率达到了72%。这也预示着数字化时代来临，数字营销则是借用数字平台实现企业目标营销的目地，各个企业需要更多有经验的数字营销人才来加入，为此亚岗昆学院就开设了数字营销传播学本科专业，下面，就随小编来看看吧，希望对大家有所帮助：
Bachelor of Digital Marketing Communication
这个为期四年的荣誉学位课程为学生提供了数字讲故事和数字技术的基础，使他们能够有效地为目标受众制作信息，并制定传播这一信息的沟通计划。广告，公共关系和市场营销文凭以及高级文凭课程的毕业生可以获得高级资格。
学生获得有关媒体渠道选择，数字讲故事，营销传播研究，数字分析和全球传播的理论和实践知识。该计划利用案例研究和实地考察为学生提供在现实世界中练习新获得的技能的机会。此外，学生进行市场研究，利用数字分析和营销研究在课堂环境中为客户做出决策并制定沟通计划。
课程设置：
Level: 01 Courses
ADV4100 Introduction to Digital Media and Communications
ADV4101 Persuasive Communications
BUS4101 Social Responsibility, Sustainability and Ethics in Communications
ENL1100 Communications and Academic Writing
MKT4101 Marketing
Level: 02 Courses
ADV4200 Media Mix
ADV4201 External Communications
ADV4202 Introduction to Social Media
MKT4203 Trendspotting in a Global Environment
PHI1000 Logic and Critical Thinking
Level: 03 Courses
ADV4301 Digital Analytics I
ADV4302 Digital Storytelling
ADV4303 Audience and Media Insight
GEP1001 Cooperative Education Readiness 18.0
PHI2000 Introduction to Research
选修课: choose 1 Courses
BIO2200 Botany
ECO2000 Environmental Economics
ENL2025 Interpersonal Communication
FLS3101 French as a Second Language - Beginner 1
FLS3102 French as a Second Language - Beginner 2
GEO2300 Principles of Urban Planning
LAN3101 Spanish - Beginner 1
LAN3102 Spanish - Beginner 2
LAW2014 Law
PHI2002 Ethical Decision Making
PSI2000 Navigating Canada's Political Landscape
PSY2100 Introductory Psychology
SCI2000 Environmental Science
SOC2000 Introduction to Sociology
Level: 04 Courses
ADV4400 Digital Media Buying
ADV4401 Digital Analytics II
DSN4401 Introduction to Creative Design
ESC4601 Project Management
选修课: choose 1 Courses
BIO2200 Botany
ECO2000 Environmental Economics
ENL2025 Interpersonal Communication
FLS3101 French as a Second Language - Beginner 1
FLS3102 French as a Second Language - Beginner 2
GEO2300 Principles of Urban Planning
LAN3101 Spanish - Beginner 1
LAN3102 Spanish - Beginner 2
LAW2014 Law
PHI2002 Ethical Decision Making
PSI2000 Navigating Canada's Political Landscape
PSY2100 Introductory Psychology
SCI2000 Environmental Science
SOC2000 Introduction to Sociology
Co-op: 01 Courses
WKT4402 Bachelor of Digital Marketing Communication Co-Op Work Term I 420.0
Level: 05 Courses
ADV4502 Social Media Execution and Analytics
ADV4503 Digital Technologies
ADV4505 Consumer Behaviour
MKT4504 Influencer Marketing
选修课: choose 1 Courses
BIO2200 Botany
ECO2000 Environmental Economics
ENL2025 Interpersonal Communication
FLS3101 French as a Second Language - Beginner 1
FLS3102 French as a Second Language - Beginner 2
GEO2300 Principles of Urban Planning
LAN3101 Spanish - Beginner 1
LAN3102 Spanish - Beginner 2
LAW2014 Law
PHI2002 Ethical Decision Making
PSI2000 Navigating Canada's Political Landscape
PSY2100 Introductory Psychology
SCI2000 Environmental Science
SOC2000 Introduction to Sociology
Co-op: 02 Courses
WKT4604 Bachelor of Digital Marketing Communication Co-Op Work Term II 420.0
Level: 06 Courses
ADV4600 Multicultural Communications
ADV4601 Internal Communications
ADV4603 Social Media Strategies and Tactics
MKT4602 Market Research Foundations
选修课: choose 1 Courses
CUL4000 Global Citizenship
ENL4016 World Literature
ENL4100 Creative Writing
ENL4200 New Worlds and Alternative Realities: Speculative Fiction
PHI4001 Philosophy and Popular Culture
PHI4002 The Philosophy of Drugs
PHI4003 The Philosophy of Love and Sex
PHI4004 Technology,Society and the Environment
PHY4000 Black Holes, Big Bangs and the Cosmos
Co-op: 03 Courses
WKT4704 Bachelor Of Digital Marketing Communication Co-op Work Term III
Level: 07 Courses
ADV4701 Mobile Strategies and Tactics
ADV4703 Global Communications
DSN4702 Interactive Website Design
MKT4700 Niche Marketing
选修课: choose 1 Courses
CUL4000 Global Citizenship
ENL4016 World Literature
ENL4100 Creative Writing
ENL4200 New Worlds and Alternative Realities: Speculative Fiction
PHI4001 Philosophy and Popular Culture
PHI4002 The Philosophy of Drugs
PHI4003 The Philosophy of Love and Sex
PHI4004 Technology,Society and the Environment
PHY4000 Black Holes, Big Bangs and the Cosmos
Level: 08 Courses
ADV4801 Global Brand and Reputation Management
ADV4802 Digital Marketing Research and Data Analytics
ADV4803 Persuasive Campaigns
BUS4800 Business and Campaign Analytics
选修课: choose 1 Courses
CUL4000 Global Citizenship
ENL4016 World Literature
ENL4100 Creative Writing
ENL4200 New Worlds and Alternative Realities: Speculative Fiction
PHI4001 Philosophy and Popular Culture
PHI4002 The Philosophy of Drugs
PHI4003 The Philosophy of Love and Sex
PHI4004 Technology,Society and the Environment
PHY4000 Black Holes, Big Bangs and the Cosmos
申请条件：
安大略省中学文凭(OSSD)或同等学历。
计划资格
六门12年级大学(U)或大学/学院(M)课程，平均最低65%，包括：
一门12年级U英语课程，最低65%。
一门12年级U数学课程，最低65%。
请注意，成年学生必须直接或通过同等学历满足以下特定学科的课程资格要求：
一门12年级U英语课程，最低65%。
一门12年级U数学课程，最低65%。
未获得所需英语学分(ENG4U或同等学历)且至少达到65%的申请人将在课程开始之前注册阿冈昆学院提供的预备英语课程时被考虑录取。在课程开始之前，学生必须在课程中达到至少65%。
语言要求：
雅思-国际英语语言测试服务(学术)总分6.5分，单项最低6.0分;或OEFL基于互联网(iBT)的总体90，每个组件至少为22：阅读22;听力 22;说话 22;写作 24.
职业前景：
毕业生可以在政府，非营利组织，协会，广告和数字机构以及私营公司的媒体和通信部门寻找工作。他们可能在新闻，广告，公共关系，营销传播，专业写作和社交媒体等领域工作。
综上所述，以上讲的就是关于亚岗昆学院数字营销传播学本科专业的相关问题介绍，希望能给各位赴加拿大留学的学子们指点迷津。近年来，赴加拿大留学一直是广大学生最热门的话题，同时，很多学生对于签证的办理、院校的选择、就业的前景、学习的费用等诸多问题困扰不断，别担心，IDP留学专家可以为你排忧解难，同时，更多关于赴加拿大留学的相关资讯在等着你，绝对让你“浏览”忘返。在此，衷心祝愿各位学子们能够顺利奔赴自己心目中理想的学校并且学业有成!
