The BA in Media Arts provides opportunities for undergraduate study toward careers in exciting media and media-related fields such as advertising, film and television production and post-production, web design, broadcasting, and academic scholarship on the media industries. The Media Arts Criticism option focuses on the history, theory, and context of the media industries in terms of their political, social and cultural impact. Students become scholars of media, studying the ideology, theory, and history of mass media production and consumption. This option prepares students for opportunities as scholars of the media industries, whether as critics, festival programmers, historians, or documentarians, as well as for the pursuit of advanced degrees in media-related disciplines.