DFP广告管理系统（DFP）正在重新设计具有一日历年的密集体育媒体和讲故事的硕士课程的体育教育经验。通过校园和在线课程的混合，学生不仅将获得视频制作和故事讲述方面的高级技能，而且还将对当今拥挤的竞技场中生产，分发和消费体育内容的所有方式有敏锐的了解，包括深入了解社交媒体和营销活动。在创意总监彼得·吉尔伯特（屡获殊荣的纪录片《箍梦》背后的电影制片人之一）和克里斯·谢里丹（克里斯蒂安·克里斯蒂安·克里斯托里德–跨平台的记者和媒体主管，与美国一些最大的媒体品牌合作）的专家指导下，毕业生们离开该计划时，充满了讲述
Through a mixture of on-campus and online courses, students gain advanced skills in video production and storytelling and a keen understanding of all of the ways sports content is produced, distributed, and consumed in today's crowded arena including insight into social media and marketing campaigns. Under the expert guidance of Creative Director Peter Gilbert one of the filmmakers behind the award-winning documentary Hoop Dreams, and Chris Sheridan a cross-platform journalist and media executive with some of America's biggest media brands graduates leave the program with the confidence and skills needed to tell great stories, the reel of work to prove it, and the media savvy and deep network of connections needed to land in today's crowded marketplace.