The B.A. or B.F.A. in Media Arts with a concentration in Graphic Design focuses on specific design applications, such as advertising, typography, packaging, corporate identity, editorial design, and Web design. Students start with traditional foundations coursework including drawing, 2D design, and color theory. Further coursework focuses on the subject matter where industry standard software is used to deliver design solutions. Graduates go on to careers in advertising, marketing, graphic design, and brand management. Jobs include art director, creative director, graphic designer, product designer, marketing manager, and multimedia artist.