平面设计师是富有创造力的问题解决者，他们应用规范的流程并掌握工具和技术，以开发针对社会和商业问题的解决方案。设计师利用战略，概念和技术技能来创建以用户为中心的体验，以提供信息，进行教育和说服。平面设计是位于商学院的一个独特课程，提供针对性的设计教育，将商业和市场营销课程纳入全面的设计课程中。该计划为其毕业生提供适用于当今动态创新经济的一系列技能。每个学生都可以在特定的兴趣领域中发展，例如品牌设计，体验设计，交互设计等等。该计划的学生在四年的学习过程中从发展基本的视觉交流技巧，对各种媒体的以用户为中心的设计
Graphic designers are creative problem solvers who apply a disciplined process, and master tools and technologies, to develop solutions to both social and business problems. Designers harness strategic, conceptual, and technical skills to create user-centered experiences that inform, educate, and persuade. Graphic Design is a unique program situated in the College of Business that offers a focused design education integrating business and marketing courses within a comprehensive design curriculum. The program provides its graduates with a range of skills applicable to today's dynamic innovation economy. Each student can develop in a particular area of interest such as brand design, experience design, interactive design and more. Students in the program progress over the course of four years from developing fundamental visual communication skills, and appreciation for user-centered design in a variety of media, to working collaboratively in teams to develop complete communication solutions for real clients. In addition to applied creativity, students in the program develop appreciation of the design process, professionalism, presentation, and project management skills that facilitate tangible organizational objectives for a broad range of clients. Graduating students present their portfolios to elite members of the design industry in a renowned annual Portfolio Review event.